Take a good look 

Strategy first! Tactics second.
Strong writing and content. Business branding services that build and engage. All lift awareness, connect to your customers, and drive sales.

Pacific Diagnostic Laboratories

Branding, Positioning and Tagline; Brochures and Newsletter; Bus Ads; Professional Writing Services

This full-service clinical laboratory network in Central Coast and Southern California faces stiff competition and needs to deepen its imprint with medical practitioners and patients alike. We created a friendlier, human-centric brand, distinguishing the lab from competitors, while accentuating the quality of its services. We’re happy to report business is up!

Ambler Surgical

Branding, Positioning and Tagline; Website Design; Copy Development

Standing out as the premiere supplier of specialty surgical instruments can be a tough task. You need to stay sharp! We built an inviting look, hierarchy, and brand voice letting surgical practices know that Ambler is their smarter source for instruments.

Andersen & Stauffer

Branding, Identity, Copywriting, Website and Print Ads

These talented craftsmen of reproduction antique furniture needed to come out of the woodwork and show the world who they were. A “new” vintage identity, a striking website that touted their talents while showcasing their creations, and witty print ads escorted the firm into the 21st century.

Live site:



Email Campaign, eDoc, PPC Ads; Design and Copy Development

We paved the way for this natural stone importer to inform landscape contractors of its special inventory and services. An email marketing campaign with a custom downloadable Contractor’s Handbook establishes Stoneworks as an regional leading source in natural stone and builds brand awareness. A PPC campaign works in tandem, promoting the brand to build online visibility and authority.


Tradeshow Ad, Exhibit Display + Copywriting

A leader in perforated acoustical gypsum panels, GypSorb connects with potential customers at industry tradeshows. We developed advertising and an economical desktop display with a singular message to reach buyers at these busy venues.

The Home Improvement Coach

Website Strategy, Professional Writing Services + Content

Content and design overhaul on this consumer site competitively positioned this growing firm as a local home remodeler of choice, providing a unique option in the category. We flagged how this remodeler is different through specific content, including a listicle, aimed at homeowners.

Live site:

Chew Bittel

Consumer Brochure—Art Direction and Copywriting

Residential and commercial roofer Chew Bittel operates in a very competitive locale. This capabilities brochure, distributed at a consumer home show, builds the case for homeowners to select the family-owned, local roofer, skilled in construction and steeped in service.

Let's talk about your brand strategy and goals.