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“Fire the writers! I must write it myself,” said no sane business leader ever.

On the contrary, here's what business heads really think. "I know what I want to say but I could use help finessing it."

Or “I’ve been putting off writing my new website.” Even this: “I know my product line inside out, but I don’t have time to put together a presentation on it.”

And sometimes this—“I wish I could hand this off to someone so I could move on.” Or the classic, “This isn’t what I should be spending my time on.”

No matter how well you know your topic, making time to put it on paper or get it online for your customers, sales team, and co-workers is a grind. I often hear from owners, team leads and entrepreneurs how hard it is to carve out time from crammed schedules. Or that the basics are there but it’s a struggle to finish when there are so many things to attend to.

Like using an accountant to generate financial reports, hiring a writer to check off your writing assignments is okay. It’s smart.

Just as everyone is not a born speaker, not everyone relishes writing. It takes practice to write compelling copy for your audiences. And today, that writing can take so many forms: blog posts, websites, articles, newsletters, white papers, email campaigns, advertising, social media. Like using an accountant to generate financial reports and reconcile bank statements, hiring a writer to check off your writing assignments is okay. It’s smart. A professional writer can help you-- - Maintain a consistent brand voice or produce a piece written in your personal style, if practical - Offer you options on how to approach the marketing or communications challenge - Position the writing in ways that engage the audience and bring about the reaction you are seeking - Complete the tactic in a professional and timely manner so your company can sooner reap the benefits

Just this week, a product marketing manager reached out and asked if I could enhance her storytelling document. It needed to be more down to earth, less business-speak, and address the customer’s actual work frustrations in real language--while also touting the successes from using the product. Coming in fresh, I excised the business babble and plunked in active verbs, giving it a more emotive tone. Two quick rounds later, we had finalized the foundation for her storytelling arch. Mission accomplished!

Key Take-away Being a leader means you attend to your core agenda, keeping your aim on the business areas that require your skills and focus. When you have opportunities to work with a skilled writer trained to present businesses in a persuasive manner, consider hiring the professional to get the job done and done!

Sources 7 Parts of the Job Every Entrepreneur Hates (and How to Never Do Them Again), Sujan Patel, 2017,


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